Marketing Your Home


It takes more than a sign in the yard and a listing in the MLS (Multiple Listing System) to market your home effectively.  The goal of marketing your home is to get maximum exposure to all the buyers in the marketplace and showcase your home in the best possible light, in order to obtain the highest possible price in the shortest amount of time.

This is not the time to consider discount brokers or trying to sell your house on your own.  Hiring a professional Realtor and Real Estate Firm to market your home for sale is crucial if you want to maximize the profit on one of your most expensive assets.


1. Staging Your Home

Staging is about preparing your house to show in the most favorable way to potential buyers. You are selling the space and attributes of your house, not your stuff!

The way you STAGE A HOUSE and the way you LIVE IN A HOUSE are two different things! You want buyers to visualize themselves living in your house, not necessarily seeing how you live in your home.

Spruce up the Outside of the Home. The outside of the home creates the buyer’s first impression. If they like what they see on the outside, they are more likely to want to see the inside. Pressure wash the driveway and sidewalks. Keep the lawn cut, shrubs trimmed and walkways clear. Add mulch and flowers for a fresh look.

Make all Major and Minor Repairs to the Home. Touch up paint, fill in holes, change burned out light bulbs, clean the carpets, replace worn/dated carpet or fixtures, make sure all windows and doors function properly etc. Buyers don’t want to see a “to do list,” they want to move in!

Cleanliness is Crucial! Buyers will be overly critical if a house is not clean. They can’t seem to look past dust and clutter. Clean all the baseboards, windows, cobwebs, light fixtures and air vents in addition to your regular house cleaning.

De-Clutter. Think of it as pre-packing! You want to show a buyer all the space in your home, not all your stuff. Thin out closets so they appear larger. Clean off counter spaces. Take down knick-knacks, collectible items and personal photos.

Each Room Has a Purpose. Make sure each room is clearly defined. For example, the dining room should be set up as a dining room and not a toy room or office.

As an Accredited Staging Professional, Shari can help you stage your home to show it’s best to potential buyers.


2. Photography and Virtual Tours

In today’s market, the first showing of your home will probably be online.  Potential buyers will choose or eliminate your home from their home search based on how your home is presented in the online photographs or virtual tours.  You can’t afford to lose potential buyers because the photographs of your home aren’t good.

Chris and Shari will ensure your home stands out with professional photographs that entice buyers to look at your home both online, and then in person.  Chris and Shari will also create a 360 degree video tour of your home to allow buyers to virtually walk through your home, and get a feel for the overall floor plan before they even step foot into your home.

3. ONline exposure

Professional photographs and virtual tours are only effective if they reach all the potential buyers in the marketplace.  With hundreds of websites for buyers to search on the internet, how can you possibly advertise on all of them to ensure your house is seen?

When you work with Chris and Shari, your listing will be syndicated to all the national and local websites, including Zillow, Trulia,, HGTV,, and just to name a few. is one of the most visited website for local home searches because it provides detailed information about properties and neighborhoods.    In addition, the Call Carpenter mobile app was the very first local app to utilize the exclusive Home Spotter GPS technology, allowing buyers to instantly find your home on their mobile devices.


4. Print and television marketing

For total market exposure, print and television marketing cannot be overlooked.  

When you work with Chris and Shari, your home will not only be advertised online, but through newspaper, magazine and TV advertising as well.  Carpenter Realtors is the only company that advertises every Open House, every Sunday, in Indiana’s largest circulation newspaper, The Indy Star, reaching nearly 500,000 readers each Sunday.  Your listing will also be featured on the RTV6 News at 6pm, and on the TV Showcase of Homes airing every Sunday morning at 11am.

5. On-site marketing

It’s equally important to properly advertise your home for sale on-site.  Buyers will drive by the house and will immediately want information about the home at their fingertips.

With Chris and Shari, the Carpenter Yard Sign offers high impact visibility, and offers buyers the opportunity to get information via phone, online or from a full-color Property Flyer highlighting your home’s features and benefits.



6. Relocation services

You never know where the buyer of your house will come from – locally, from out of state, or even from out of the country!  You need the resources to reach buyers nationally and globally too.

Carpenter Realtors is a member of the #1 family relocation network in the WORLD:  The Leading Real Estate Companies of the World.  When you work with Chris and Shari, your listing will be promoted to brokers from all over the world.